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  • 0 comments · August 18, 2015

    3 Ways You Can Make Your Content Sharable

    Being a content writer, nothing can make you happier than knowing that your readers are discussing what you write. No one can understand, except the content writers, that how much rewarding it is to see your story making serious waves.

    Certainly, it is the dream of every content writer to build strong bonds with high-value audiences and cash them into high profits. But for this, you need to get your readers to talk.

    Discussed below in this post are three essentials to make your content much more shareable. And, these are:

    Fluency:
    Have you ever heard anyone praising J.K. Rowling’s (the author of Harry Potter) for using masterful prose or amazing metaphors? Even, everyone who has read those books stated that they have finished it very quickly.  From the choice of words to the sentence structures, Rowling’s piece of writings is easily followed and requires very little attention towards writing itself.

    This is what we call the magic of fluent writing. High fluency helps the readers to process your message much faster that increases the chance for the post to get shared. No. I am not against using phrases and metaphors in your content. It definitely adds beauty to your writing, but the point here is that the writing with cognitive load will increase the friction in the content against being shareable.

    Bottom line:
    Instead of trying to impress the audience with fancy prose and thick vocabulary, focus on produce writing that is easy to digest.

    Identity:
    People love discovering about their identity, traits and behavior. Thus, people connect with stories which they can personally relate to. The best thing about these stories is that people share such stories with their friends and followers—either to support their identity or for the reason that they fit in these groups.

    Personalization is a powerful means of making your content stand out and building customer engagement. Effectively applying personalization demands understanding your audience at a broader level, individually.

    Bottom line:
    We can all relate ourselves to personal stories—particularly those that can give us an intimate outlook on our lives, therefore produce personalized content.

    Novelty:
    Human brains—unconsciously or consciously— notice and remember things that we they found new and novice writers harness that biological impulse for creating stories that their readers can’t help but talk about. Ultimately, novelty is what makes us keep our minds on and/or spread messages.

    Conducting thorough research and regular content writing is the best way to demonstrate to your readers that you are intimate with your field. By consistently updating fresh content, you can easily show you that you are updated with the trends and ideas that fall in the interests of your audience.

    Bottom line:
    Updating fresh content regularly will entice your readers to share the knowledge to others.

    Final thoughts
    For your writing to make an impression in the content flood of the Internet, I firmly believe that you need to implement the above three elements in your content writing. A relatable story that is new to the reader’s mind and is easy to grasp is much more likely to be the subject of your reader’s conversation.

    Even if, you want professional content writing services, make sure to find someone that has all these traits in his writing.